Hello! I’m a master’s student at Creapole in Paris, where I’m honing my skills in product design. Originating from Morocco, I have a deep passion for the traditional handcrafts of my homeland, which I blend with my appreciation for the culture. In my work, I focus on functionality, aesthetics, and user-centric design. As a product designer, I possess a keen eye for detail, an unwavering commitment to functionality, and a deep understanding of aesthetics. My approach to design is always user-centric, focusing on creating products that are not only visually appealing but also practical and sustainable. I believe in the power of storytelling through design, where each product narrates its own unique tale. My ambition is to revolutionise handcrafting, merging timeless artisan techniques with modern design to create unique, story-rich products.

Welcome to a world where every design has a story. Discover the charm of functional art that whispers tales of heritage with a twist of the contemporary. Step into my creative space, where friendly design meets sustainability, and every piece awaits to share its story with you. Let’s make the old new again and discover the joy of designs that speak to the soul.